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Past Gillette Venus and Pantene executive oversaw legacy brands and redefined market relevance and consumer engagement.
March 3, 2025
By: Lianna Albrizio
Associate Editor
Charlene Zappa has been named chief marketing officer of Not Your Mother’s Haircare. Before her appointment, Zappa led brands such as Folgers Coffee Co., Gillette Venus and Pantene, and revitalized brands like Clairol Herbal Essences and Clairol Nice ‘n Easy. She also oversaw legacy brands, including the 375-year-old Fiskars, where she redefined market relevance and consumer engagement. Zappa has also spearheaded award-winning campaigns and product launches, earning top industry accolades,...
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